Media Kit

November 26, 2024

Defy Dialysis is a targeted weekly newsletter connecting with over 10,000 individuals managing chronic kidney disease (CKD). Created by RenalTracker, a trusted name in CKD management, Defy Dialysis delivers actionable advice, resources, and inspiration for managing kidney health through lifestyle and diet.

Our audience values practical guidance from credible sources, making this platform an excellent channel for brands seeking to support and engage with the CKD community.

Audience Profile

Our audience includes CKD patients, caregivers, and families committed to managing CKD and improving quality of life. Subscribers rely on Defy Dialysis for reliable health advice, giving brands a unique opportunity to connect with a motivated, highly engaged community.

Sample Ad Placement

Trusted by Leading Health and Wellness Brands

We’ve had the privilege of working with industry-leading brands focused on CKD, wellness, and chronic illness management. Past partners include:

Sponsorship Success Stories

Our past advertisers have seen high engagement and trust from our audience, with CKD patients eager to discover reliable solutions for managing their health. 

By delivering valuable content, Defy Dialysis has fostered a loyal readership, providing strong results for our sponsors.

How It Works

We make the sponsorship process seamless and results-driven, managing everything from ad creation to performance reporting. Here’s how it works:

  1. Brief and Goals: You provide us with a brief outlining your campaign objectives, target audience, and any specific goals you wish to achieve.

  2. Creative Flexibility: We can work with full creative assets you supply, or if preferred, our team will handle all content creation. This includes writing the ad copy, designing visuals, and selecting the most engaging elements to align with your brand. You approve.

  3. Weekly Reporting: Each week, we’ll deliver a performance report detailing engagement metrics and click-through rates until your guaranteed click target is met.

  4. Comprehensive Management: From start to finish, our team handles every aspect of the campaign to ensure your brand message reaches our CKD community effectively and efficiently.

This streamlined process lets you focus on your business goals while we handle the rest.

Advertising Options

Defy Dialysis offers three sponsorship options: Primary Ad Package, Enhanced Visibility Package, and Premium Sponsored Partnership Package. Each package is crafted to position your brand as a trusted resource within our content.

Tier 1

Primary Ad Package - $499

A straightforward, high-visibility ad placement within the top 30% of the newsletter. Ideal for brands looking for efficient exposure to the CKD audience.

  • Top Placement: Positioned within the first 30% of the newsletter

  • Clickable Logo: Positioned prominently

  • Headline & Body Copy: 50-100 words

  • CTA Button or Hyperlinks: 1-4 hyperlinks

  • Guaranteed Clicks: 150-click minimum (continued sendouts until clicks are met)

  • Optional Image: For added visual appeal

Perfect for: Brands looking for basic exposure with a strong call-to-action.

Tier 2

Enhanced Visibility Package - $1,299

This package provides your brand with increased exposure by featuring your ad in two consecutive issues and through social media channels.

  • Recurring Placement: Ad appears in the top 30% of two consecutive newsletters

  • Clickable Logo & Headline: Featured in both issues

  • Expanded Body Copy: Up to 100 words for greater brand messaging

  • CTA Button or Hyperlinks: 1-4 hyperlinks with a clear call to action

  • Social Media Promotion: 1-3 posts across RenalTracker’s channels (Facebook Page, Facebook Group, and Pinterest)

  • Guaranteed Clicks: 300-click minimum across both issues

  • Optional Image: For enhanced visibility

Ideal for: Brands seeking to reinforce their message with a multichannel approach.

Tier 3

Premium Sponsored Partnership Package - $2,499

An exclusive, content-driven partnership offering brands maximum engagement and storytelling opportunities. The entire feature is crafted to resonate deeply with our audience and position your brand as a trusted partner.

  • Newsletter Feature: A dedicated deep dive with custom content in the newsletter, telling the brand’s story and presenting products tailored for CKD patients

  • Website Article: The deep dive repurposed as a blog post on RenalTracker’s website, providing ongoing visibility

  • Social Media Promotion: 1-3 social media posts sharing the content across RenalTracker’s channels (Facebook Page, Facebook Group, and Pinterest)

  • Guaranteed Clicks: 600-click minimum across all channels and placements

Perfect for: Brands looking for an immersive approach that combines storytelling with multichannel reach.

Get Started with Defy Dialysis

Ready to connect with an engaged, health-conscious community? Let’s talk about how Defy Dialysis can help your brand achieve its goals. Contact us for a personalized consultation and to secure your placement.

Any questions? Please send an email to [email protected]